IPCA: Chill Indiana Glacier Bags get States "OK"

Perfect for Tailgating Season

Even though there has been no enforcement action taken against retailers selling the "Chill Indiana" Glacier Bags, the IPCA finally received official word in an email from ATC Prosecutor Jessica Allen that the bags did comply with state law.

Allen wrote:

"As long as the permitted does not cool or chill the beer, and it does not advertise cold beer at that location, I don't see any issues with selling a cooler. As far as the possibility for free ice, as long as the free ice is tied to the cooler purchase and can be used for any items (soda, food, beer, etc.), then there is no issue with the ice. The free ice should not be tied to the purchase of alcoholic beverages."

Executive Director Scot Imus said he hopes this email will put to rest the fear some retailers had in selling the bags. Other misconceptions of the bags that Imus urges members to dismiss are:

• Bags will drain fountain machines of ice. Not true. Even on a sweltering and busy Friday afternoon at an Indianapolis location where there was a live radio remote to promote the bags, the ice machines were easily able to keep up with demand from beer-buying customers, as well as, fountain users."
• Bags will mean that I give free ice to bag holders for life. Again, false. Such a decision is entirely up to the retailer. A simple solution is to only "give" ice to customers making a $10 purchase of alcohol, soda or other items. Or, retailers can charge a fee for accessing the soda fountain ice. This decision is entirely up to the retailer.

Bags will mean that I give free ice to bag holders for life. Again, false. Such a decision is entirely up to the retailer. A simple solution is to only "give" ice to customers making a $10 purchase of alcohol, soda or other items. Or, retailers can charge a fee for accessing the soda fountain ice. This decision is entirely up to the retailer.

Imus concluded by reminding retailers that if every location in Indiana that was forced to sell warm beer utilized Chill bags, the law has a greater chance of being overturned. Selling Chill Indiana Glacier Bags, and having your customer leave with chilling beer, more than anything, illustrates the absurdity of our law.

To find out more about our Glacier Bags click here.