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Indiana Retailers Embrace the Cold-Beer Alternative

Published: Friday, 25 May 2018 20:20

INDIANAPOLIS -- Forget loopholes, the Indiana Petroleum Marketers and Convenience Store Association (IPCA) is recommending its members market an alternative to selling cold beer—at least until they can do so legally.

Chill Indiana, a coalition of small businessmen and women in Indiana supported by the IPCA, is bringing the Glacier Bag to Indiana retailers.

The reusable bags are "a revolutionary take on traditional coolers because they allow customers access to readily available ice,” said Scot Imus, executive director of the IPCA, Indianapolis. “If customers want to buy cold beverages, such as water or soda, the bags will keep that beverage cold. Conversely, if the customer buys a product that stores are forced to sell warm, such as beer, the product will be cold by the time that customer reaches their destination.”

If you want to read the full article written by Steve Hotlz you can do so by clicking here.