News & Updates

Hitch Grows Spirit Brands by Increasing Brand Awareness & Sales

Published: Thursday, 02 July 2015 19:40

Alcohol & Spirit Brands are some of the most well known brands in the world, but with new brands being announced every day it's becoming more difficult than ever to make your brand standout. Customers visiting a restaurant, bar, or grocery store are confronted with a seemingly endless number of alcoholic brands to choose from. This creates unique challenges for spirit brands including (1) getting customers' initial attention to purchase your product, and (2) leaving a memorable impression on customers that causes repeat purchases. RP & Associates worked to develop a new product that addressed both these challenges and created a unique solution called The Hitch.

The Hitch is a unique shot glass that’s designed to be an miniature replica of your existing bottle and can be served on top of a beer bottle or glass. Every Hitch is custom designed to be an exact replica of your bottle; we can make it any size or shape, and can duplicate your bottle's texture, logos, and labels. The Hitch can be used as a traditional shot glass, or is a great compliment to any drink since the hook allows you to uniquely serve it on top of any glass or bottle. It’s a new and unique promotional tool that can be used to increase sales - both on-premise and off-premise - while expanding your brand in a creative way.

Use The Hitch on-premise to drive sales and activations by generating a buzz for your brand and giving customers a memorable experience with a unique take-home shot glass. When customers visit a bar or restaurant they have a variety of options and typically go with their "old favorite" if they don't find something new that catches their eye; The Hitch is designed to do just that and can be used with a variety of different programs. Since most customers have never seen a miniature shot glass that’s an exact duplicate of a bottle, it immediately catches their attention and is a great tool for driving sales.

Use it as a standalone shot glass, or the unique presentation of serving it on top of a bottle or glass makes it great for "Beer & Shot" or "Drink & Shot" programs. Customers can order a beer/drink and add a shot for a few extra dollars; it’s a great tool for up-selling. Hitch promotions get attention themselves, but they create even more buzz when customers see the service staff and other customers being served drinks and beers with a shot glass on top. Customers ask questions about the shot glass, talk about it, and often order one to take home themselves. While it’s great for increasing on-premise sales, the benefits translate to off-premises sales as well.

The Hitch increases off-premise sales by leaving a memorable impression and creating bottle recognition among your customers. When customers visit a store to purchase a bottle they're given a ton of different options to choose from. By using the Hitch on-premise, customers remember your brand for off-premise purchases since they’re familiar with your bottle; in a sea of never ending bottles, your bottle now stands out and is associated with the good memories of the last time they enjoyed your drink. You can even use The Hitch as a free gift with purchase off-premise to attract even more new clients and drive sales.

Whether you're looking to increase your spirit brand's sales on-premise or off-premise, The Hitch is a great tool for helping you accomplish your goal. It's a versatile tool that can be used with a variety of on-premise programs and helps your off-premise sales by creating bottle recognition. It’s take-home advertising component will keep your brand top-of-mind each time your customers or their friends/family see The Hitch. Contact us today to learn more about our new and unique products, or to get your very own custom Hitch.