News & Updates
3 Ways to Boost Product Sales During the Holidays
- Published: Thursday, 20 August 2015 19:40
Holiday season is one of the most profitable times of year for product sales; people are more generous, more willing to spend money, and have their credit cards out and ready to snatch up holiday deals. To make sure you are prepared and don't miss out, here are 3 ways to boost your sales during the holidays.
1. Sell Unique Holiday Products
Whether you're selling products at a retail location or serving drinks at a bar or restaurant, try incorporating unique holiday-themed drinkware products like these Red & Green Moscow Mule Mugs or these Ornament Tumblers. Customers enjoy participating in the festivities of the holiday season, and will often pay a premium price to feel a part of it.
2. Participate in Holiday Packaging
When packaging your products for retail, making the error of not participating in holiday packaging will cost you sales. Customers are actively looking for "holiday" gifts or products for their homes, and they specifically want festive products. Whether it's a bigger project like making a custom VAP or Point of Purchase Display, or something small like wrapping candy in a mug or jar, make sure to dress up your products for whatever the holiday is to avoid being overlooked and losing out to competitors.
3. Offer Appealing Promotions and Discounts
To make sure you stay a part of the purchasing conversation during holidays, you need to create intriguing promotions and discounts that will appeal to your customers. Millions of dollars are spent on retail holidays like Black Friday, and the companies who come out on top are the ones who have either great discounts or interesting promotions for consumers to participate in.
The best way to boost product sales during the holidays is to creatively participate so you can stay relevant to consumers amongst the flurry of travel plans and events. Embed your products into the culture of holiday consumerism, and you'll see a positive return.
RP & Associates specializes in product design, manufacturing, and distributing of barware, glassware, and promotional products including Moscow Mule Mugs.
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