News & Updates
How to Increase Bar Sales
- Published: Thursday, 13 August 2015 19:40
All bars inevitably hit a point of plateud growth with sales, and the best way to break through those points is to think outside the box with your promotions. Whether your company is a standalone bar or a restaurant, hotel, or resort looking to increase bar sales and profitability, these promotional programs will boost growth.
Keep The Glass Program
Custom Pint Glasses are great for increasing bar sales for a couple of reasons: First, you can do a program where you let the customers take the glass home with them for an extra $5, or however much you want to upsell for, which gives you instant profit. Second, when your logo is on the glass and your customers take them home, your company remains top of mind which leads to customers coming back more often.
Beer Tail Upsell
What's a Beer Tail, you ask? A Beer Tail is a bottle yard extender that allows you to turn any standard beer bottle into bottle-yard cocktail. The plastic yard extender grips the top of any bottle neck to make a leak-proof seal that increases the overall capacity allowing you to add a slushie, margarita mix, spirit, or any other beverage to make a one of a kind beer-cocktail. You can create specialty beer cocktails to upsell to your customers for a premium price. If you don't serve glass bottles, try the Can Tail.
Draw Attention to Expensive Brands
A quick way to increase bar sales is to increase your average sale amount per transaction, and one way to do that is to push your more expensive brands. You can draw attention to you more expensive brands by adding a glorifier or an Air Light to light up the bottles and make your customers purchase drinks they might not normally consider.
Beer & Shot Promotions
Classic promotions where you get a free shot of cheap liquor with the purchase of a beer are effective, but they typically miss out on an additional opportunity to really wow customers. The Cuff is a memorable way to secure and serve a shot with any bottle. Shaped like mini handcuffs, one end fits over the top of the bottle while the other end holds a shot glass. It’s a great way to serve an extra shot with a beer as a promotion, and can be branded with your name or logo and kept by the customer for top-of-mind awareness.
Above all, when trying to increase bar sales, consider how you can add extra value to your customers that they'll be willing to pay extra for. If that requires custom promotional items, work with a good supplier who will help you out with great quality and great prices so you can have great ROI.
RP & Associates specializes in product design, manufacturing, and distributing of barware, glassware, and promotional products including Custom Glassware.
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