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Press Release: RP & Associates Unveils The Hitch, a Unique Way to Serve Shots & Gain Brand Recognition

Introduces a New Way to Serve a Shot in an Exact Replica of Your Brand’s Bottle

HERMOSA BEACH-July 7, 2014-RP & Associates today announced The Hitch, a creative way to serve shots on-premise and promote your brand. Every Hitch is a custom designed shot glass that’s an exact replica of your brand’s bottle.

“There are so many spirits, flavors, and infusions that it gets hard to remember,” said Richard Pola, RP & Associates’ Chief Executive Officer. “The Hitch allows you to serve shots in a memorable shot glass that gets attention on-premise, at tastings, and helps with bottle recognition for off-premise sales.”

The Hitch can be designed to replicate any bottle’s shape and label. It also has a small “hitch” or clip that allows it to hang onto the side of any glass; the top of the shot glass also flips open so you can serve it on top of a beer bottle. The Hitch is available now and you can visit RPandAssociates.com/drinkware/the-hitch to learn more.

RP & Associates designs and manufactures custom products for restaurant chains, beverage brands, hotels, resorts, and corporate america. RP & Associates leads the industry with its creative beverage products and custom packaging, in addition to offering a wide selection of customized apparel, racks, drinkware, barware, and other promotional items.

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