News & Updates

Introduces a New Way to Serve a Shot in an Exact Replica of Your Brand’s Bottle

HERMOSA BEACH-July 7, 2014-RP & Associates today announced The Hitch, a creative way to serve shots on-premise and promote your brand. Every Hitch is a custom designed shot glass that’s an exact replica of your brand’s bottle.

“There are so many spirits, flavors, and infusions that it gets hard to remember,” said Richard Pola, RP & Associates’ Chief Executive Officer. “The Hitch allows you to serve shots in a memorable shot glass that gets attention on-premise, at tastings, and helps with bottle recognition for off-premise sales.”

The Hitch can be designed to replicate any bottle’s shape and label. It also has a small “hitch” or clip that allows it to hang onto the side of any glass; the top of the shot glass also flips open so you can serve it on top of a beer bottle. The Hitch is available now and you can visit RPandAssociates.com/drinkware/the-hitch to learn more.

RP & Associates designs and manufactures custom products for restaurant chains, beverage brands, hotels, resorts, and corporate america. RP & Associates leads the industry with its creative beverage products and custom packaging, in addition to offering a wide selection of customized apparel, racks, drinkware, barware, and other promotional items.

Halloween is just around the corner and its a great time for restaurants, resorts, and spirit brands to promote their brand and drive sales. Fish Bowls are great for serving drinks and can also function as a bucket/bowl for candy or collecting other items. A specialty drink based on a Halloween theme is a great way to drive sales and can be served in a giveaway pumpkin cup to gain in-home advertising too. Our Halloween items on special are as low as $2 with your logo (while supplies last). Click here to request a quote or get more information.

The Moscow Mule is a classic drink that’s arguably one of the best Vodka cocktails. Anyone who’s had one before knows that its not the same unless it’s served in shiny copper mug. While serving the drink in a copper might be easy, keeping the mugs around after patrons leave is turning out to be a little more of a challenge for bartenders and bar owners. One Southern California cocktail lounge told us they lost over $1,000 worth of Moscow Mule Mugs.

Many brands have approached us on how to deal with Moscow Mule Mug theft, so we came up with a new low cost way to manufacture the mugs. A Copper Moscow Mule Mug typically costs anywhere from $20-40, however we’ve come up with a new way to manufacture them for as low as $3 depending on the style you’d like. Lower Cost Moscow Mule Mugs
In addition to our traditional Copper Moscow Mule Mugs, we manufacture copper plated aluminum and stainless steel mugs. These mugs have the same look and feel as any other Moscow Mule Mug, but they’re only a fraction of the price. Since our Moscow Mule Mugs are a fraction of the cost they’re a great way to reduce your monetary loss as a result of the theft. Retail Sales and/or Take-Home Moscow Mule Program
With Moscow Mule Mugs being more popular than ever (not to mention being stolen), it’s a great time to start selling them retail. Many restaurants and bars sell the mugs for $20 or more, or they’re free to take home with certain specialty drinks (that are marked up slightly to cover the cost of the mug). Our Copper Plated Mugs are a great option for take-home programs because the lower cost of the mug is more feasible to recoup from a drink. Selling the mugs not only creates a profit center, but it’s also helpful because guest will see the value of the mug rather than seeing it as another free or unimportant commodity that they can take. Brand It with Your Logo
Whether you're only using the mugs on-premise, sell them retail, or give them away, you should definitely brand them with your logo. A one color imprint is relatively inexpensive and will provide you with in-home advertising when the mugs are sold or taken home. Branding the mugs is also a great way to promote your brand when guests share pictures of their visit on social media.

Contact us today for more information on getting your own Moscow Mule Mugs or for a free mock-up with your logo. We specialize in wholesale orders, but if you're looking for Moscow Mule Mugs for your personal use you can find them here (Amazon).

Beverage Bags are a great way to increase beverage takeout sales, save storage space, and improve your customers’ experience. Individual cups are great for guests who are dining-in, but they’re inconvenient for family meals or when one person is picking up multiple drinks. A beverage bag eliminates the need for guests to juggle multiple cups with takeout orders and eliminates the risk of drink carriers tipping over in the car. Instead, our beverage bag has a reinforced and easy to carry handle, with an integrated pour spout to easily serve 5-8 people (depending on serving size). Beverage bags also offer reduced shipping costs (takes less space/weight on truck) and save on storage space in restaurants and other businesses. We can fit more than 200 gallon beverage bags into the same box that our clients can typically only fit twelve gallon-jugs; this space savings reduces required storage space and freight costs, while improving operational efficiency and sustainability. One gallon or half-gallon sizes are the most commercialized sizes of beverage bags, however we can custom manufacture them to make them any size you need. We also offer a pressure release cap/lid so the beverage bags can be used with carbonated beverages like sodas and beer. We can also custom print your artwork on your bag to increase brand awareness and recognition. Contact us today to learn more about our custom beverage bags, order yours, or request a sample.

Promotions have been used to increase on-premise sales for decades, and one of the most popular ones is including a shot of liquor with a beer at a special price. With such a popular and proven promotion, there is a great opportunity to add even more value while promoting your brand in a memorable and cost-effective way. Most beer promotional items don’t add anything extra past the use of the item itself. The Cuff on the other hand, places your brand in the middle of a promotion that customers already love, adding extra value and excitement when they think of your brand. The Cuff, shaped like mini handcuffs, fits one end over the top of a beer bottle while the other end holds the shot glass. It’s a great way to securely serve an extra shot with a beer as a promotion, and can be branded with your name or logo and kept by the customer for top-of-mind awareness. Whether you’re a bar or restaurant looking for a great giveaway item or a beer or liquor company looking to sponsor a promotion to increase your brand awareness, The Cuff is a unique and exciting way to accomplish that. Interested in seeing a sample or getting a quote?