News & Updates
3 Ways to Boost Product Sales During the Holidays
- Published: Thursday, 20 August 2015 19:40
Holiday season is one of the most profitable times of year for product sales; people are more generous, more willing to spend money, and have their credit cards out and ready to snatch up holiday deals. To make sure you are prepared and don't miss out, here are 3 ways to boost your sales during the holidays.
1. Sell Unique Holiday Products
Whether you're selling products at a retail location or serving drinks at a bar or restaurant, try incorporating unique holiday-themed drinkware products like these Red & Green Moscow Mule Mugs or these Ornament Tumblers. Customers enjoy participating in the festivities of the holiday season, and will often pay a premium price to feel a part of it.
2. Participate in Holiday Packaging
When packaging your products for retail, making the error of not participating in holiday packaging will cost you sales. Customers are actively looking for "holiday" gifts or products for their homes, and they specifically want festive products. Whether it's a bigger project like making a custom VAP or Point of Purchase Display, or something small like wrapping candy in a mug or jar, make sure to dress up your products for whatever the holiday is to avoid being overlooked and losing out to competitors.
3. Offer Appealing Promotions and Discounts
To make sure you stay a part of the purchasing conversation during holidays, you need to create intriguing promotions and discounts that will appeal to your customers. Millions of dollars are spent on retail holidays like Black Friday, and the companies who come out on top are the ones who have either great discounts or interesting promotions for consumers to participate in.
The best way to boost product sales during the holidays is to creatively participate so you can stay relevant to consumers amongst the flurry of travel plans and events. Embed your products into the culture of holiday consumerism, and you'll see a positive return.
RP & Associates specializes in product design, manufacturing, and distributing of barware, glassware, and promotional products including Moscow Mule Mugs.
How to Increase Bar Sales
- Published: Thursday, 13 August 2015 19:40
All bars inevitably hit a point of plateud growth with sales, and the best way to break through those points is to think outside the box with your promotions. Whether your company is a standalone bar or a restaurant, hotel, or resort looking to increase bar sales and profitability, these promotional programs will boost growth.
Keep The Glass Program
Custom Pint Glasses are great for increasing bar sales for a couple of reasons: First, you can do a program where you let the customers take the glass home with them for an extra $5, or however much you want to upsell for, which gives you instant profit. Second, when your logo is on the glass and your customers take them home, your company remains top of mind which leads to customers coming back more often.
Beer Tail Upsell
What's a Beer Tail, you ask? A Beer Tail is a bottle yard extender that allows you to turn any standard beer bottle into bottle-yard cocktail. The plastic yard extender grips the top of any bottle neck to make a leak-proof seal that increases the overall capacity allowing you to add a slushie, margarita mix, spirit, or any other beverage to make a one of a kind beer-cocktail. You can create specialty beer cocktails to upsell to your customers for a premium price. If you don't serve glass bottles, try the Can Tail.
Draw Attention to Expensive Brands
A quick way to increase bar sales is to increase your average sale amount per transaction, and one way to do that is to push your more expensive brands. You can draw attention to you more expensive brands by adding a glorifier or an Air Light to light up the bottles and make your customers purchase drinks they might not normally consider.
Beer & Shot Promotions
Classic promotions where you get a free shot of cheap liquor with the purchase of a beer are effective, but they typically miss out on an additional opportunity to really wow customers. The Cuff is a memorable way to secure and serve a shot with any bottle. Shaped like mini handcuffs, one end fits over the top of the bottle while the other end holds a shot glass. It’s a great way to serve an extra shot with a beer as a promotion, and can be branded with your name or logo and kept by the customer for top-of-mind awareness.
Above all, when trying to increase bar sales, consider how you can add extra value to your customers that they'll be willing to pay extra for. If that requires custom promotional items, work with a good supplier who will help you out with great quality and great prices so you can have great ROI.
RP & Associates specializes in product design, manufacturing, and distributing of barware, glassware, and promotional products including Custom Glassware.
How Custom Glassware Increases Profit
- Published: Wednesday, 05 August 2015 19:40
One of the most memorable things for customers about restaurants and bars is the quality of glassware because it amplifies the theme and ambience. It's one of the few things customers will use every time, and it can leave them with a good or a bad impression. Beyond the general use of serving drinks, glassware can be more than just an expense—it can generate profit.
Custom Glassware Increases Profit
Customers love glassware promotions where they get to take home the glass. Bars can do "Pint Night" programs once a week where customers can purchase a pint glass with their logo, then get special pricing on certain drinks. It's a great way to profit from glassware while encouraging customers to return periodically. It's also great in-home marketing for your brand to stay top-of-mind with your customers.
Another way to profit from glassware is to simply sell it with your logo in your restaurant/bar as well as on your website. What costs you only a couple of dollars can be sold for 5-10X the amount to customers who want a glass with your logo on it, and again, it's great in-home marketing for you after the purchase as well.
Custom Glassware for the Same Price as Your Regular Stock Glassware
When purchasing large quantities of glassware for your business, you have two options: You can purchase off-the-shelf stock glassware, or you can purchase fully custom glassware that is unique to your brand. Most companies purchase regular glassware that is not unique to their brand because it's assumed to be cheaper than having custom glassware made, but that's not necessarily the way it has to be.
Stock glassware is usually purchased from a supplier who has it in stock becuase they've already purchased a large amount from a manufacturer to resell to companies like yours. All glassware, even stock, is manufactured based on a mold that was created at one point in time. If you're ordering custom glassware in large quantities, the mold charge is often included in pricing and can end up costing the exact same for you as regular stock glassware (if you work with a good supplier).
We Can Help You Make One-of-a-kind Glassware
We work with bars and large restaurants like Logan's Roadhouse to custom design and manufacturer unique, high-quality glassware at the same price or less than stock glassware. Even if you don't need a large quantity of glassware upfront now, we can stock and warehouse your custom glassware for you to pull and pay as you use.
If you're interested in creating custom glassware for your brand, please submit a quote request, or contact us at 310-372-9709.
RP & Associates specializes in product design, manufacturing, and distributing of barware, glassware, and promotional products including Custom Glassware.
Top 5 Wedding Favors and Gifts
- Published: Monday, 20 July 2015 19:40
Your wedding is one of the biggest and best days of your life, and though it is mostly about you, it's also an event your guests will remember for life. It's customary to have a small gift or favor for each of your guests as a thank you for attending, and also to help them remember your wedding for years to come. That being said, the gift you choose should be something your guests can actually use, and actually want to use. Here are 5 of the top wedding favors and gifts that guests love:
1. Mason Jar of Candy
Give your guests something fun to munch on during the reception, and a mason jar to take home. A mason jar made of hard, acrylic plastic is recommended for a mix of durability and quality. For an added touch, get your names and date printed on the mason jars.
2. Bottle Openers
The gift that keeps on giving—everyone loves a good bottle opener. You can choose a style that matches your wedding theme, and print a custom design with your last name. Whether you go with a traditional bottle opener, or a key chain bottle opener, you can't go wrong.
3. Shot Glasses
A staple of any home bar, your guests will proudly display their shot glasses and get countless hours of enjoyment using them. If you want to add a nice touch to the gift, place a mini 1.5 oz liquor bottle in the shot glass and wrap it up nicely with some ribbon.
4. Flasks
Great for bridal party gifts and guests alike, a good flask is kept for life (and comes in handy for pre-wedding jitters). Check out these flasks with a built-in funnel and flasks with an easy-to-fill opening!
5. Chocolate Filled Moscow Mule Mugs
Copper Moscow Mule Mugs have had a meteoric rise in popularity, and it's here to stay. People love the look of these copper mugs, and they look great with laser engraved designs. Wrap up a handful of chocolates and put them in a moscow mule mug with your name engraved for a really nice gift your guests will enjoy.
RP & Associates specializes in product design, manufacturing, and distributing of barware, glassware, and promotional products including Moscow Mule Mugs.
Best Moscow Mule Mugs Wholesale - How to Buy?
- Published: Sunday, 19 July 2015 19:40
**Looking to order Moscow Mule Mugs in bulk? Click Here to shop our mugs here for as low as $3-5 per mug!**
As a manufacturer and distributor, we work daily with individuals and companies looking to order Moscow Mule Mugs wholesale. Whether you need mugs for your restaurant, bar, resort, hotel, corporate gift, wedding, or anything else, the process is often the same. There are a lot of things to consider when finding a supplier, so we want to make sure you get it right the first time.
1. Decide on a Quantity
Unlike buying retail, purchasing moscow mule mugs wholesale requires a minimum order quantity (MOQ). Our Moscow Mule Mugs, for example, have MOQs of 24-72 depending on the syle. If you only need a few mugs, buying from Amazon might be your best bet. When determining how many mugs you need, consider that the higher quantity you purchase, the cheaper the price per unit becomes, so it can be financially beneficial to buy larger amounts if you know you'll eventually need them.
2. Consider What Style Best Fits Your Needs
With the meteoric rise in popularity of Moscow Mule cocktails, there are a variety of different styles of mugs on the market for you to choose from. When choosing which style to purchase, consider which shape, capacity, and material will best fit your needs. It's a common assumption that all mule mugs are made from pure copper, but that's not the case. Large restaurant chains and other establishments have shifted to the use of stainless steel or aluminum mugs with a copper coating, which gives the same nice look of pure copper, but saves 50% or more on overall costs while resisting the discoloration and tarnishing that happens with pure copper. When choosing a supplier, make sure they have a style that fits those needs, and if you need a logo printed on them, good suppliers can handle that for you as well and include it in the cost.
3. Request a Quote
When you've decided on quantity and style, find a wholesale supplier and request a quote for a few different quantities, and ask what the price breaks are. This will give you an idea of the price difference if you were to buy at greater quantities to capitlaize on savings per unit. You can request a quote on the supplier's website using a contact form or direct contact information if provided.
4. Request a Sample
While requesting a quote, go ahead and request to see a sample mug as well. Most suppliers will gladly send you a free sample to review before making your decision to purchase, and worst-case scenario, they'll charge you a few bucks to cover shipping, which is still completely worth it to avoid the risk of possibly not liking the mug when you get it in your hands.
5. Place Your Order and Set Up an Account
Whev you've found the perfect match of mug and supplier, place your order with the sales person who's been helping you with your options, and ask them if you can set up an account if they don't do that for you automatically. This will make reordering in the future much faster than going through the whole process again because your information and preferences will be attached to your account for quick referencing.
RP & Associates specializes in product design, manufacturing, and distributing of barware, glassware, and promotional products including Moscow Mule Mugs.