News & Updates

Grub Tub at Nathan's Famous Hot Dog Eating Contest


According to a legend, on July 4th, 1916, four immigrants held a hot dog eating contest at Nathan's Famous stand on Coney Island to settle an argument about who was the most patriotic. Since then it is held each year on Independence Day at Nathan's Famous Corporation's original, and best-known restaurant in Coney Island, NY.

Back to back champion Joey "Jaws" Chestnut

Rise of popularity

The contest has gained public attention in recent years due to the stardom of Takeru Kobayashi and of course, Joey "Jaws" Chestnut, who is the current champion (9-time Champion), at 70 hot dogs in the 2016 championship. The competitors stand on a raised platform behind a long table with drinks and Nathan's Famous hot dogs in buns. Most contestants have water on hand, but other kinds of drinks can be used. The hot dogs are allowed to cool slightly after grilling to prevent possible mouth burns and the contestant that consumes the most hod dogs and buns in ten minutes is declared the winner.

Joey "Jaws" Chestnut and Takeru Kobayashi

The "bejeweled" belts

The winner of the men's competition is given possession of the coveted international "bejeweled" mustard-yellow belt, and the belt is of "unknown age and value" according to IFCOCE co-founder George Shea. In 2011, Sonya Thomas won the inaugural women's competition and its "bejeweled" pink belt. Starting in 2007, cash prizes have been awarded to the top finishers.

We're proud to say that this year we will see the Grub Tub on the stage in front of the contesters which are chasing the "bejeweled" mustard-yellow and pink belts.

View the embedded image gallery online at:

RP and Nathan's Taking Over Social Media

"I've never seen a company understand their customer base more than Nathan's." - we have seen countless comments like this all over social media about our newest Grub Tub.

The #GrubTub is quickly making its presence known across all social media platforms - Instagram, Facebook, Twitter and the feedback is phenomenal, even BuzzFeed called the Grub Tub a "Freakin Genius Idea".

The Grub Tub is finally getting the attention it deserves as a revolutionary product that is unquestionably changing the modern food and beverage industry, evident by the stellar feedback from our friends at Nathan's Famous. They were among the first to recognize the unparalleled potential of the Grub Tub that offered the perfect food and drink combo for their customers!

As the saying goes "the customer is always right" - let's take a look what the customers said about the Grub Tub:

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Grub Tub wins best novelty item at NRA 2017

"The struggle is finally over. Now you CAN have your cake and eat it too! OK, well maybe it’s just your hot dogs and soda conveniently together in a single container that you can hold in one hand while eating with the other. Perhaps this container from RP & Associates would make a fun addition to your catering food truck that gives you more branding." - those are the words of John Cohen from Total Party Planner.

Read the full article here.

Recent social media on the Grub Tub

At RP & Associates, we strive for innovation and ingenuity. When we are able to nail those two attributes within one product, that’s exciting for us! As you may have seen on several social media platforms recently, our Grub Tub has been wildly popular. Just when we think the chatter has died down, the Grub Tub pops up somewhere else.

Most recently, BuzzFeed featured it as #2 on its list of, 21 Things Are So Freakin’ Genius. In addition to the BuzzFeed highlight, we were a hit on popular Instagram and Twitter accounts, garnering over a collective million likes, shares and comments. Thank you for your support that has made all of this possible.

Check out the recent Grub Tub features below:

Source: BuzzFeed



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